PPC Specialist Full Time

Our client, is a global online trading platform offering innovative solutions for forex, oil, and gold traders.

General Responsibility:

• Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), Bing Ads, and DSP platforms
• Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads conversion pixels
• Perform in-depth keyword research and audience segmentation using Google Keyword Planner, SEMrush, or similar tools
• Configure and manage Google Search Console for SEO/PPC data integration and technical issue identification
• Implement advanced bid strategies including CPA, ROAS, and manual bidding to maximize ROI
• Build retargeting and lookalike audiences across platforms using first-party and pixel data
• Conduct A/B testing on ad creatives, copy, and landing pages to drive optimal performance
• Develop structured ad campaigns using SKAG (Single Keyword Ad Groups) or thematic grouping
• Collaborate with designers for high-performing static and video creatives optimized for platform specs
• Monitor CTR, CPC, conversion rate, quality score, and landing page experience across campaigns
• Generate performance reports in Google Data Studio or Looker Studio with actionable insights
• Manage large-scale ad budgets and reallocate funds based on performance data
• Ensure full compliance with ad platform policies, financial services advertising restrictions, and privacy regulations (e.g., GDPR)
• Optimize mobile vs. desktop campaigns for device-specific performance
• Implement call tracking, click-to-call, and offline conversion tracking integrations
• Maintain accurate UTM tagging conventions and integrate CRM tracking for lead scoring
• Stay ahead of updates in platform algorithms, beta features, and performance tools

About you:

• Proven experience managing PPC campaigns on Meta and Google Ads
• Deep understanding of conversion tracking, tags, pixels, and event setup
• Experience with lead generation, performance funnels, and automation tools
• Familiarity with DSP platforms and retargeting strategies
• Strong analytical skills and attention to detail
• Comfortable working independently and reporting results remotely

The Package:

• 23 days of paid annual leave
• Birthday day off
• Free Inhouse Gym
• Regular team outings and bonding events
• Support for professional growth and educational development
• Competitive salary based on experience and skills
• Performance-based bonuses
• Flexibility for hybrid work considered.

Note: Only C.V.’s with the above requirements, EU Citizenship or valid work permits should apply.

Please send your CV to: apply@connectionscy.com
Please mark the subject field: “PPC Specialist”

Due to the high volume of applications we receive, only shortlisted candidates will be responded to. All candidates and their applications are treated with absolute confidentiality and respect. We protect your identity from prospective employers when submitting your CV for a particular vacancy and we will always seek your prior approval before disclosing any personal information to a client. – T.T. Connections Recruitment Services – License No.: 335